A product feed is the list of goods that Google and Meta ads, price comparison sites and marketplaces draw from. As a Mergado Gold Partner, we adjust it so that products pass the channels’ checks, have the correct data and can be managed sensibly in campaigns.
We go through the feed from your online store and the errors reported in Merchant Center or on price comparison sites – missing data, disapproved products, incorrect prices or availability. You get a list of what to fix and in what order.
We adjust titles, categories, brands, EAN codes and other attributes that Google requires or uses to decide which searches to show a product for.
We prepare the feed for the Facebook and Instagram catalogue, the source for dynamic ads and for reminding people of products they have already viewed.
Each price comparison site has its own categories and data requirements. We tailor the feed to them and exclude products that are not worth showing there.
If you also want to sell through marketplaces, we prepare or adjust the feed according to the requirements of the specific marketplace.
We set up the changes as rules in Mergado, so they also apply to new products and don’t need to be redone when your product range changes. We can also add labels for campaigns to the feed, for example by margin or season.
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Merchant Center reports errors, part of your product range isn’t showing in ads and it isn’t clear why. We start with diagnostics and fixes.
You sell through Google, Meta, price comparison sites and marketplaces, and each channel wants the data in a different way. From a single source, we prepare a feed for each of them.
Editing products by hand one by one isn’t sustainable. Rules in Mergado also adjust products that are added later.
We find out where you want to show your products, which system the feed comes from and what problems you have with it today.
We check the feed, Merchant Center, the Meta catalogue and your price comparison site accounts. We determine what to fix directly in the online store and what to fix with rules in Mergado.
We set up rules and output feeds for the individual channels and check that the channels have loaded them without errors.
We watch for new errors and changes in channel requirements. When a channel is added or your product range changes, we adjust the feed.
Didn’t find an answer? Write to us or call, we’ll be happy to talk.
It depends on the number of channels, the size of your product range, the quality of the data in your online store and whether it is a matter of fixing errors or ongoing feed management. After a call and a look at the feed, we prepare a quote with a clear scope. The Mergado subscription itself is charged according to Mergado's price list.
It depends on the number of errors and channels. Some changes take effect the next time the feed is loaded; for others, you have to wait until Merchant Center or the price comparison site checks the products again. You get an estimate after the diagnostics.
You do. Merchant Center, the ad accounts and analytics are owned by you, and we only have the access needed for the work. If you end our collaboration, the data and account history stay with you.
No. We agree the scope as needed – from fixing errors to ongoing feed management. We mostly work without a minimum commitment; if you want a contract for a fixed period, it is most often 6 or 12 months.
The URL of the feed from your online store or access to the product export, and access to Merchant Center, the Meta catalogue and the price comparison site accounts you use. It also helps to know which products are a priority for you and which you don't want to promote.
We plan the structure, design and content so that visitors quickly find what they’re looking for and know what to do next.
We connect your online store, email, spreadsheets and other tools you already use, and where it makes sense, we add artificial intelligence.
First, we find out what your marketing brings you today and what only costs money.
In a free 30-minute call, we will look at how your feed is set up and why some products are not showing. We will tell you what to fix first.
