For online stores, we set up and manage Shopping campaigns, Performance Max and Search campaigns. As an official Google Partner and Mergado Gold Partner, we also handle order tracking and the product feed that Shopping ads are built on.
If your campaigns are already running, we review their structure, products, search terms and, above all, tracking. You will see which campaigns and products pay off for you and where the budget is being spent without bringing in orders.
We set things up so that Google Ads sees not only the number of orders but also their value. Without this, you cannot manage return on ad spend or compare campaigns with each other fairly.
We check the product feed and Google Merchant Center – disapproved products, missing data, titles and categories. As a Mergado Gold Partner, we can also adjust the feed without making changes to the online store.
We split products by margin, sales performance or season so that the budget goes where it pays off. With Performance Max, we track which products the campaign actually sells, not just the overall figure.
They reach people who are searching for your brand, a specific product or a category. Our OK Pôžička case study shows how Search campaigns built from scratch with rigorous tracking work – not an online store, but loan applications: a steady 500–600 applications a month at costs of around €400.
We adjust return on ad spend targets, budgets, excluded products and search terms. You can see the results in the online report at any time, and once a month you receive an explanation with recommendations.
Excerpts from reviews on our Shoptet Partner profile. All 13 reviews are 5 out of 5.
‘Great communication and effective solutions, we work with them and we are satisfied.’
‘I am extremely satisfied with Apollo and recommend them to everyone who is afraid to move forward’
You have an online store, but customers only come from organic search or social media. We start with tracking and the feed so that the campaigns collect the right data from the outset.
The campaign is running, spending the budget and reporting revenue, but you don’t know which products it sells or whether it pays off for you. We adjust it so that you can see what you are paying for.
As a Shoptet Silver Partner, we know its product export and order tracking. We can set up the connection to Google Ads and Merchant Center without unnecessary trial and error.
We find out which products are important to you, what margins they have and what return you need for the advertising to pay off. We agree on a monthly budget.
We check order tracking, Merchant Center and the product feed. We fix any errors before the campaigns launch.
We prepare Shopping campaigns, Performance Max and Search in your own Google Ads account.
We adjust the campaigns based on actual orders and their value. Once a month, we explain what has changed and what we suggest next.
Projects where we show the whole process: the starting point, what we did and the result.
OK Pôžička
500–600 submitted applications a month
Poctivý cesnak
380,000+ users reached
Didn’t find an answer? Write to us or call, we’ll be happy to talk.
It depends on the size of your product range, the number of campaigns, the state of the feed and tracking, and whether we are taking over an existing account or starting from scratch. We don't have ready-made packages – after a call, we prepare a quote with a clear scope. The advertising budget is paid from your ad account, separately from our management fee.
We can launch them once we have checked the tracking and the feed. If errors in Merchant Center need fixing first, it will take longer. After that, the campaigns need time to collect data on orders – only then does it make sense to manage them for return on ad spend. You can follow the progress in the online report.
You do. The Google Ads account, Merchant Center and analytics are owned by you, and we only have the access needed to manage them. If you end our collaboration, the campaigns and the entire history stay with you.
No. We mostly work without a minimum commitment. If you want a contract for a fixed period, it is most often 6 or 12 months.
Access to Google Ads, Merchant Center and analytics, and to the online store admin or at least the product export. We will also need information about margins, delivery and the products you want to sell as a priority. If you don't have the accounts yet, we'll help you set them up – they will be yours from the start.
We plan the structure, design and content so that visitors quickly find what they’re looking for and know what to do next.
We set up automated emails that go out at the right moment and prepare newsletters that have something to say.
First, we find out what your marketing brings you today and what only costs money.
In a free 30-minute call, we will look at how you currently use Google Ads advertising for your online store and what we would change first. If you haven’t started yet, we will tell you what to prepare before launch.
